Starting a blog is easy, but making sure that it is well-received by many is an entirely different story. After the creation of your blog, you need to drive traffic to it and one of the best ways for you to do that would be to employ SEO techniques.
You’ve probably known some of the SEO basics already such as making sure that you put meta descriptions, alt texts on your images, and even using headers and sub-headers. But, you will also need to implement more advanced principles, which I will cover in this article.
Conducting Keyword Research
Every blogger is encouraged to stay consistent not only for SEO purposes, but also to keep their audience engaged for a long time. That being said, when you are planning on what topics to write, it is also important to include keyword research in your planning as well.
Using keywords helps improve your site’s page rankings immensely, so long as you are using them in a more coherent and cohesive way.
You can use different tools such as SEMrush or Google Keyword Planner to help you find the right keywords to use on your blog.
Doing SERP Research
Aside from finding the right keywords to use, it is also important to know how those keywords would look like when you’re using them to search for something. That is because there are some search terms that may either provide you with a map, a guide, or even some blog posts.
Those things are under the umbrella of rich results and it enhances the user experience. You want to know how those keywords will come out when keying them in different search engines so that you will find out the best strategy to structure your content.
One of the hardest parts of SEO is to get relevant websites to link back to your blog. In order for you to improve your chances of getting this, you can do some guest posting on related or relevant websites.
Find similar blogs or websites online and ask if you can do some guest posting. Doing so will do wonders for your website.
Internal links are links that will lead to the other areas of your website. Although this is not as powerful as backlinks, they still provide you with some improvement in your blog’s SEO.
That being said, you should always include internal links to some of your old but related content so that people will spend more time on your website (which also improves your page rankings as well).
Update Old Content
Speaking of old content, find out the new trends in your niche to see if there is any current information that you can add to your existing articles to make them apt for modern times. Updating old content can also impact SEO in a good way.
Feature Some Influencers
Influencers are people who have a massive following on social media platforms. Collaborating with them will help you gain a wider audience so do not forget to do so.