If you are a new business owner or looking to start up a business, this means that you need marketing in order for customers to find out more about your business. The dilemma for many new startups is that they do not have the cash to spend on marketing. But that doesn’t mean there aren’t any effective yet economical ways to get your business made known. Here are 6 ways you can promote your business online without spending a lot.
- Google Business
Creating a Google Business profile will allow your location to appear on Google Maps. This will also improve your business’ local listing. You will need to fill out the form and register, wait for your business to be verified through a confirmation process. By having a Google Business profile, people are more likely to find out about your business when they search online for the products or services that your business offers.
- Create a website
You need to create a website regardless of the nature of your business, this is because a website is essential for promoting your brand and tells the story of your business to the potential customers. You can do it yourself or hire website designers malaysia to do it for you. By having a website with a unique domain name, you are able to show people what distinguishes you from your competitors.
- Social media
Since most people are active on social media nowadays, it is important that you don’t rule these useful promotional tools out. You could say that it is a must for every business to have their own Facebook or Instagram page. Besides gaining exposure, you can also run ads on social media platforms to get more leads and understand the online behavior of your targeted audience. You could also build a useful network on LinkedIn in hopes of expanding your business in the future.
- Business blog
To have a strong promotional strategy online, you need to create a business blog and write contents such as how your products can be related to the daily lives of the customers. The purpose of the business blogs is to boost the Search Engine Optimization (SEO) by using keywords so that you have a higher chance of showing up on Google and be noticed by potential customers.
- Search Engine Optimization (SEO)
Speaking of SEO, this is one thing you cannot underestimate. People are using search engines like Google everyday more than you think. Therefore, it is important to capitalize on this method of promotional strategy. You can hire professionals to help you do this because sometimes it can be too complicated for beginners.
- Join an online community
You could do this by signing up for a forum, actively contributing to the community and building relationships with the people. This is considered as a more passive and long term promotional strategy but not entirely ineffective. You’ll never know, maybe you could find a business partner that will help you expand your business one day.